WHAT IS SEARCH ENGINE OPTIMIZATION

 

You have a brand new website from Magnolia Web Group, complete with hosting and content management. Just how will your website be found on the internet?  What does Magnolia Web Group do to ensure that your great site is found by potential customers?  Is it worth the investment?

 

Search Engines do not like under construction sites and we certainly don't want to upset them so we begin SEO upon completion of design!  Many website optimizations such as Meta Tags, page titles, alt image titles and the like are done during construction of your site and prior to the Search Engine phase. Once your site is fully operational and not likely to change in any major way, we begin the Search Engine Optimization phase.

 

Selecting your keyword phrases is the first step in this process.  Let's use Marvin Chapel FWB Church for example.  If you do a search for simply Church in Google, you wouldn't expect to find Marvin Chapel.  You would likely search for Church, Marianna FL or Church, Marianna Florida to find Marvin Chapel.  So your main keyword phrases for this site would be "Church, Marianna FL" and "Church, Marianna Florida".  The internet is just too large for one simple keyword so we would select phrases that more narrowly describe our business.  There are sites devoted to keywords and keyword phrases that are searched most often in search engines.  That combined with your specific industry or organization, brings the competition down from zillions to a handful.  There is something unique about every business that sets them apart from the masses.  It sometimes takes thought, trial and error to find it but it is there.

 

The keyword phrases are then constructed into descriptions of your site using the least amount of fluff words and usually using the most relevant descriptive words.

 

Once keyword phrases and descriptions are selected, your site is submitted to all of the major search engines for inclusion.  In general, the major search engines feed to the minor ones thus there is little sense in submitting to the minor search engines. 

 

Good links are like gold in Google Searches and can come from anywhere!  Even though Magnolia Web Design is your Webmaster, there are things you can do to help your sites search engine rankings without ever touching HTML.  The more RELEVANT links pointing to your site that you have, the better.  You can ask your dealers, business associates, or anyone you are in contact with to add a link to your site.  One way links (those that point to your site but your site does not point to theirs) are the absolute best but reciprocal links are also valuable, especially when it is relevant to your site's business.  For our local customers who are members of the Chamber of Commerce, we ensure that your link is added to their database.  There are tons of places that would be more than happy to add your link to their site.

 

Other places to consider are, if you have been listed on sites without a link because you didn't have a site before.  Or perhaps you have changed domain names and there are sites listing incorrect links which could easily be corrected.  Online yellowpage ads are sometimes interesting to get straight but they do provide a link and therefore worth the time.  We do as much of this as possible, although sometimes the business owner has to address the link situation by phone or mail.